Fine details and textures appear in whatever you’re watching, even in flat areas. Powered by Sony’s advanced noise reduction algorithm, this technology boosts image clarity with heightened contrast and depth that you won’t find on most televisions.
Theater-like movie viewing
Watch movies the way they were meant to be seen. Sony’s 24p True Cinema technology allows the TV to maintain a movie’s original 24 frames per second (fps) rate so it looks less like television and more like it would in the movie theater.
Recreate the movement of real life. Sprinters accelerate clearly with less blur, so watching from home feels like you're watching from the stands. By minimizing judder, Motionflow™ XR 120 technology helps fast-paced action look natural for a more authentic view of the game.
Picture settings made easy
Now adjusting the picture is as easy as changing the channel. Just make a quick choice among eight pre-configured audio and video settings for a customized fit to what you're watching. Scene Select options include Sports, Photo, Game, Cinema and Music.
So bright and so thin
Powerful yet thin LEDs deliver a radically brighter picture than conventional LCD backlighting. They also help achieve an ultra-slim TV design that looks beautiful in your home. What's more, Sony's Edge LED Backlight technology delivers outstanding contrast, rich colors and enhanced dark-scene detail.
Perfect for the bedroom or office, 720p image resolution delivers pristine picture quality wherever you need it. Watch movies, sports and primetime HD television broadcasts with robust detail that is optimized for 16:9 widescreen panels (1366 x 768) and modest screen sizes.
Against the grain
Dazzle the whole family with ultra-crisp HD clarity and less grain. Digital Noise Reduction enhances detail in whatever you're watching with meticulous processing. It even helps clean up video from USB and other PC sources so the picture looks pristine and vivid.