Why can't we show the price?

Some manufacturers have advertising policies which do not allow us show you our discounted price until you place the item in your shopping cart. This usually occurs when our price is lower than the manufacturers suggested price or minimum advertised price. Because Fry's has the right to set its own prices independently, we always strive to offer you products at the best possible prices. Although we understand that this manufacturer's policy may be an inconvenience to you, adding the item to your cart allows Fry's to show you our discounted price. Adding the item to your cart will not require you to purchase the item and you will be able to remove it from your cart if you do not wish to buy the item.